TY - JOUR AU - Triaji, Bambang PY - 2022/05/26 Y2 - 2024/03/29 TI - PENGARUH FAKTOR-FAKTOR BRAND EQUITY TERHADAP BRAND TRUST PRODUK AMDK MEREK AQUA (STUDI PADA PELANGGAN DI KABUPATEN LOMBOK TIMUR). JF - JMM UNRAM - MASTER OF MANAGEMENT JOURNAL JA - JMM UNRAM VL - 11 IS - 2 SE - Articles DO - 10.29303/jmm.v11i2.698 UR - http://jmm.unram.ac.id/index.php/jurnal/article/view/698 SP - 105-119 AB - <p><em>The aims of this reasearch are to know how the dimesions of brand equity which consists of brand awareness, brand associations, perceived quality and brand loyalty have partially and simultaneously influences   with brand trust for AQUA mineral water customer’s in Kabupaten Lombok Timur. Data collections was carried out with interviews and questionnaires and sampling method in this research use non probabilty sampling-purpose sampling methods. The number of samples are 95 customers who always buy AQUA mineral water in Kabupaten Lombok Timur.  Data analysis was performed using simple linear regression and multiple linear regression. The results in this research shows that the dimensions of brand equity (brand awareness, brand associations, perceived quality and brand loyalty) partially and simultaneously have some significant influences with brand trust.</em></p><p><em> </em></p> ER -