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Anisa Tamima, F., Rusminah, R. and Permadi, L.A. 2024. PENGARUH CITRA MEREK PADA KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KALANGAN GEN-Z KOTA MATARAM DENGAN GAYA HIDUP SEBAGAI VARIABEL INTERVERNING: The Influence of Brand Image on iPhone Product Purchasing Decisions Among Gen-Z in Mataram City with Lifestyle as an Interverning Variable. JMM UNRAM - MASTER OF MANAGEMENT JOURNAL. 13, 1 (Feb. 2024), 1–9. DOI:https://doi.org/10.29303/jmm.v13i1.804.