EFFENDY, F.; BAKHRI, A. S. ANALYSIS OF THE EFFECT OF USER-GENERATED CONTENT (UCG) INFORMATION FROM SOCIAL MEDIA AND POSITIVE ELECTRONIC WORD OF MOUTH (E-WOM POSITIVE) ON TOURIST VISITING INTENTIONS IN INDONESIA: Keywords: Electronic Word of Mouth (e-Wom); Elaboration Likelihood Model (ELM); Social media; Travel intentions; User-Generated Content (UCG). JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, [S. l.], v. 11, n. 4, p. 321–330, 2022. DOI: 10.29303/jmm.v11i4.745. Disponível em: http://jmm.unram.ac.id/index.php/jurnal/article/view/745. Acesso em: 28 mar. 2024.