ANISA TAMIMA, F.; RUSMINAH, R.; PERMADI, L. A. PENGARUH CITRA MEREK PADA KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KALANGAN GEN-Z KOTA MATARAM DENGAN GAYA HIDUP SEBAGAI VARIABEL INTERVERNING: The Influence of Brand Image on iPhone Product Purchasing Decisions Among Gen-Z in Mataram City with Lifestyle as an Interverning Variable. JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, [S. l.], v. 13, n. 1, p. 1–9, 2024. DOI: 10.29303/jmm.v13i1.804. Disponível em: http://jmm.unram.ac.id/index.php/jurnal/article/view/804. Acesso em: 16 may. 2024.