Anisa Tamima F, Rusminah R, Permadi LA. PENGARUH CITRA MEREK PADA KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KALANGAN GEN-Z KOTA MATARAM DENGAN GAYA HIDUP SEBAGAI VARIABEL INTERVERNING: The Influence of Brand Image on iPhone Product Purchasing Decisions Among Gen-Z in Mataram City with Lifestyle as an Interverning Variable. JMM UNRAM [Internet]. 2024Feb.28 [cited 2024May16];13(1):1-9. Available from: http://jmm.unram.ac.id/index.php/jurnal/article/view/804