JMM UNRAM - MASTER OF MANAGEMENT JOURNAL http://jmm.unram.ac.id/index.php/jurnal <p><span><strong><a href="/index.php/jurnal/index">Jurnal Magister Manajemen Universitas Mataram</a></strong> is a <strong>open access</strong> journal that published by Master of Management Program <a href="https://unram.ac.id/"><strong>Mataram University</strong> </a>since 2011. We proudly present this journal to the academic journal scommunity.This journal scopes are marketing management, human resources management, financial management and operational management. To contribute, an author will be asked to pay 750.000 (IDR) for publication fee.</span></p><p><span><strong><span><strong><a href="/index.php/jurnal/index">Jurnal Magister Manajemen Universitas Mataram</a></strong></span> </strong>is indexed by<strong>: |<a href="https://search.crossref.org/?q=jmm">Crossref</a>| |<a href="http://sinta2.ristekdikti.go.id/journals/detail?id=3735">Sinta DIKTI</a>| |<a href="https://scholar.google.co.id/citations?user=4WJR6AUAAAAJ&amp;hl=en&amp;authuser=3">Google Scholar</a>| |<a href="http://garuda.ristekdikti.go.id/journal/view/13673">Garuda Ristekdikti</a>|</strong></span></p><p><span>Nationally Accredited Journal by the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (2018-2023) Decree No. 21/E/KPT/2018</span></p><p><span>OAI: <a href="/index.php/jurnal/oai">https://jmm.unram.ac.id/index.php/jurnal/oai</a><br /></span></p><p><span><br /></span></p><p><span><a href="https://drive.google.com/file/d/1r0kA5KMsdd6fN1geoJxJiPfn1_mmIOm8/view?usp=sharing"><img src="/public/site/images/permadi/GFA1.png" alt="" width="198" height="66" /></a><a href="https://drive.google.com/file/d/1zoo9CyVfMzq02lepGxNzPZ2vLXUPe9mh/view?usp=sharing"><img src="/public/site/images/permadi/Manuscript_Template.png" alt="" width="208" height="69" /></a><a href="/index.php/jurnal/login"><img src="/public/site/images/permadi/Submit1.png" alt="" width="198" height="66" /></a></span></p> Master of Management, Mataram University en-US JMM UNRAM - MASTER OF MANAGEMENT JOURNAL 2621-7902 ANALISIS FAKTOR YANG MEMPENGARUHI MAHASISWA MEMILIH FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM http://jmm.unram.ac.id/index.php/jurnal/article/view/674 <p> </p> <p><em>The Universities are facing a touggh competition amongst each others to attract the maximum number of eligible candidates. This paper examines the influence facors those are considered by students in making decisions in choosing a higher education for their studies. This research was conducted on new undergraduate students of the 2020 Faculty of Economics and Business, Mataram University, with 100 respondents who were taken proportionally. There are 10 variables studied in this study, namely: reference group, family, social class, campus location, image of study program/faculty, job opportunities, educational facilities, education costs, accreditation status and promotion/communication. The results of the analysis show that from the 10 variables studied previously, they turned into 2 new variables, namely: campus attributes and social interactions which were able to explain up to 70.2% of the total variables studied.</em></p> <p><strong><em>Keywords:</em></strong></p> <p><em>factor analysis, campus attributes and social interaction</em></p> Junaidi Sagir Alamsyah A B Emilia Septiani Copyright (c) 2021 JMM UNRAM - MASTER OF MANAGEMENT JOURNAL https://creativecommons.org/licenses/by/4.0 2021-12-02 2021-12-02 10 4 259 272 PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN PADA DISTRO THREE SECOND DI KOTA MATARAM http://jmm.unram.ac.id/index.php/jurnal/article/view/672 <div>This research is aims to reveal hoe store atmosphere affects custumers’ buying interest. Data collection is done through interview, observation, and questionnaire, while data analysis is done through classical assumption test, double linier regression analysis, double coefficient determinant analysis (r2).</div><div>Tujuan penelitian ini adalah untuk mengetahui bagaimana Pengaruh Store Atmosphere Terhadap Minat Beli Konsumen.Jenis penelitian yang akan dilakukan bersifat asosiatif kausal (sebab akibat), dan penentuan responden menggunakan sampling insidental terhadap 160 orang responden. Teknik pengumpulan data dengan wawancara, observasi dan angket serta alat pengumpulan data dengan menggunakan kuesioner. Untuk menganalisis pengaruh store atmosphere digunakan Uji Asumsi Klasik, Analisis Regresi Linier Berganda dan Koefisien Determinasi Berganda (R2).</div><div> </div><table class="MsoNormalTable" style="mso-cellspacing: 0cm; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm 0cm 0cm 0cm;" width="625" border="1" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 258.1pt; padding: 0cm 0cm 0cm 0cm;" valign="top" width="344"><p class="MsoNormal" style="margin-bottom: 0cm; text-align: justify; line-height: normal;"><em><span style="font-family: 'Book Antiqua',serif; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: IN;" lang="IN">This research is a</span></em><em><span style="font-family: 'Book Antiqua',serif; mso-bidi-font-family: 'Times New Roman';" lang="EN-GB">ims to reveal hoe store atmosphere affects custumers’ buying interest. Data collection is done through interview, observation, and questionnaire, while data analysis is done through classical assumption test, double linier regression analysis, double coefficient determinant analysis (r<sup>2</sup>).</span></em></p><p class="MsoNormal" style="margin-right: .9pt; text-align: justify;"><em><span style="font-family: 'Book Antiqua',serif; mso-ansi-language: ES; mso-no-proof: yes;" lang="ES">Tujuan penelitian ini adalah </span></em><em><span style="font-family: 'Book Antiqua',serif;" lang="EN-GB">untuk mengetahui bagaimana Pengaruh Store Atmosphere<strong style="mso-bidi-font-weight: normal;"> </strong>Terhadap Minat Beli Konsumen</span></em><em><span style="font-family: 'Book Antiqua',serif; mso-ansi-language: ES; mso-no-proof: yes;" lang="ES">.Jenis penelitian yang akan dilakukan bersifat </span></em><em><span style="font-family: 'Book Antiqua',serif;" lang="EN-GB">asosiatif kausal (sebab akibat)</span></em><em><span style="font-family: 'Book Antiqua',serif; mso-ansi-language: ES; mso-no-proof: yes;" lang="ES">, d</span></em><em><span style="font-family: 'Book Antiqua',serif; mso-ansi-language: ES;" lang="ES">an penentuan responden menggunakan </span></em><em><span style="font-family: 'Book Antiqua',serif;" lang="EN-GB">sampling insidental</span></em><em><span style="font-family: 'Book Antiqua',serif; mso-ansi-language: ES;" lang="ES"> terhadap 160 orang responden. Teknik pengumpulan data dengan wawancara, observasi dan angket serta alat pengumpulan data dengan menggunakan kuesioner. </span></em><em><span style="font-family: 'Book Antiqua',serif; mso-ansi-language: SV;" lang="SV">Untuk menganalisis pengaruh store atmosphere digunakan </span></em><em><span style="font-family: 'Book Antiqua',serif; mso-bidi-font-weight: bold;" lang="EN-GB">Uji Asumsi Klasik, Analisis Regresi Linier Berganda </span></em><em><span style="font-family: 'Book Antiqua',serif;" lang="EN-GB">dan <span style="mso-bidi-font-weight: bold;">Koefisien Determinasi Berganda (R<sup>2</sup>).</span></span></em><em></em></p></td></tr></tbody></table> Rian Indranopa Agus Hermanto Copyright (c) 2021 JMM UNRAM - MASTER OF MANAGEMENT JOURNAL 2021-11-23 2021-11-23 10 4 236 246 10.29303/jmm.v10i4.672 PENGARUH KEPUTUSAN INVESTASI DAN KEPUTUSAN PENDANAAN TERHADAP PROFITABILITAS DAN NILAI PERUSAHAAN PADA LQ-45 http://jmm.unram.ac.id/index.php/jurnal/article/view/673 <p><em>This study aims to examine the effect of investment and funding decisions on firm value with profitability as a mediating variable in companies included in the LQ45 index for the 2015-2019 period. The results on the t test show that the positive investment decision is not significant to profitability. The funding decision is negative and not significant to profitability. Investment decisions are positive and significant to firm value while negative funding decisions are not significant to firm value. Profitability is positive and significant to firm value. The results of the mediation test show that profitability is not able to mediate the effect of investment decisions and funding decisions on firm value.</em><em></em></p><p><strong><em>Keywords:</em></strong><strong></strong></p><p>Keputusan Investasi, Keputusan Pendanaan, Profitabilitas, Nilai Perusahaan<strong></strong></p> Nike Ardila Nur Aida Arifah Tara Burhanudin Burhanudin Copyright (c) 2021 JMM UNRAM - MASTER OF MANAGEMENT JOURNAL 2021-11-24 2021-11-24 10 4 247 258 10.29303/jmm.v10i4.673