PENGARUH PERCEIVED VALUE MUSLIMAH MUDA TERHADAP KEPUTUSAN BERKUNJUNG DI DESTINASI HALAL PULAU LOMBOK

Baiq Nikmatul Ulya; Sulhaini Sulhaini; Baiq Handayani Rinuastuti

doi:10.29303/jmm.v9i4a.614

PENGARUH PERCEIVED VALUE MUSLIMAH MUDA TERHADAP KEPUTUSAN BERKUNJUNG DI DESTINASI HALAL PULAU LOMBOK

Authors

Baiq Nikmatul Ulya , Sulhaini Sulhaini , Baiq Handayani Rinuastuti

DOI:

10.29303/jmm.v9i4a.614

Published:

2020-12-22

Issue:

Vol. 9 No. 4a (2020): JMM Desember 2020

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Ulya, B. N., Sulhaini, S., & Rinuastuti, B. H. (2020). PENGARUH PERCEIVED VALUE MUSLIMAH MUDA TERHADAP KEPUTUSAN BERKUNJUNG DI DESTINASI HALAL PULAU LOMBOK. JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 9(4a), 1–14. https://doi.org/10.29303/jmm.v9i4a.614

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Abstract

This study aims to examine the effect of perceived values, including functional, emotional, social, epistemic, conditional, and Islamic values on the decision to visit halal destination of Lombok Island. The samples were 150 young Indonesian female Muslim tourist who had visited the halal destination, aged 16-30 years. The method used is quantitative research with purposive sampling technique. The result showed that from six variables, four variables, i.e. emotional, epistemic, conditional, and Islamic values have significant effect on decision to visit, while the other two, namely: functional and social values have no significant effect on decision to visit the halal destination.

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Author Biographies

Sulhaini Sulhaini

Fakultas Ekonomi dan Bisnis Universitas Mataram

Baiq Handayani Rinuastuti

Fakultas Ekonomi dan Bisnis Universitas Mataram

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PENGARUH PERCEIVED VALUE MUSLIMAH MUDA TERHADAP KEPUTUSAN BERKUNJUNG DI DESTINASI HALAL PULAU LOMBOK

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