PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA PT. SICEPAT DI KOTA MATARAM

Authors

  • Lalu Purnama Hadi FEB Unram
  • Akhmad Saufi Universitas Mataram
  • Baiq Handayani Rinuastuti

DOI:

https://doi.org/10.29303/jmm.v12i2.777

Abstract

This study aimed to determine the effect of relationship marketing which consists of commitment, trust, and communication on customer loyalty at PT. SiCepat in Mataram City. The subject of this research is SiCepat customers in Mataram City. The number of samples in this study were 50 respondents. Data collection techniques in this study used observation, interviews, and questionnaires which were analyzed using SmartPLS. The results of the research show that, (1) commitment to relationship marketing has a positive effect on customer loyalty, (2) trust in relationship marketing has a positive effect on customer loyalty, (3) communication on relationship marketing has a positive effect on customer loyalty.  

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Published

2023-05-26

How to Cite

Purnama Hadi, L., Saufi, A., & Rinuastuti, B. H. (2023). PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA PT. SICEPAT DI KOTA MATARAM. Jurnal Magister Manajemen, 12(2), 177–185. https://doi.org/10.29303/jmm.v12i2.777

Issue

Vol. 12 No. 2 (2023): JMM Mei 2023

Section

Articles

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Copyright (c) 2023 Lalu Purnama Hadi, Akhmad Saufi, Baiq Handayani Rinuastuti

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