PENGARUH SERTIFIKASI HALAL, ENDORSEMET, DAN KUALITAS PRODUK TERHADAPKEPUTUSAN PEMBELIAN IPRODUK KOSMETIK WARDAH DI KOTA MATARAM

Authors

  • Dini Putri Tasya FEB Unram
  • Handry Sudiartha Athar Universitas Mataram
  • Lalu Edy Herman Mulyono Universitas Mataram

DOI:

https://doi.org/10.29303/jmm.v12i3.798

Keywords:

Halal certification, Endorsement, Product Quality, Purchasing Decision

Abstract

This istudy..aims ito..determine ithe iinfluence iof ihalal icertification, iendorsement iand.product iquality ion.consumer.decisions iin imaking ipurchases ion iWardah iCosmetic iProducts iin iMataram. iThis itype iof iresearch iuses iassociative iresearch iwith ia iquantitative iapproach. iThe idata icollection imethod iused iis ia isurvey isample imethod iwith idata icollected idirectly ifrom irespondents iusing iquestionnaires. iThe ipopulation iin ithis istudy iwas i90 iconsumers iwho ihad imade ipurchases ion iWardah iCosmetic iProducts. iSampling iusing inon iprobability iwith ipurposive isampling itechnique. iThe ianalytical itool iused iin ithis istudy iis iMultiple iLinear iRegression iAnalysis. iThe iresults iof ithis istudy ishow ithat ithere iis ia ipositive”and isignificant iinfluence ibetween iHalal iCertification, iEndorsement, iand iProduct iQuality ion iconsumer idecisions iin imaking ipurchases ion iWardah iCosmetic iProducts iin iMataram.

References

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Sepeda iMotor iMatic i“Honda”. i

Brian, iR. i(n.d.). iArti iEndorse idalam iPemasaran iOnline idan iBeberapa iKelebihannya. iMaxmanroe.Com. iRetrieved iOctober i18, i2020, ifrom ihttps://www.maxmanroe.com/artie indorse.html i

Iranita, iIranita. i(2013). iPengaruh ilabelisasi ihalal iproduk ikemasan iterhadap ikeputusan i pembelian i pada imahasiswa i fakultas i ekonomi iuniversitas imaritim iraja iali ihaji. i i

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Kotler, i& iAmstrong, iG. i(2012). iPrinciples iOf iMarketing. iPearson iEducation

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Published

2023-08-25

How to Cite

Putri Tasya, D., Sudiartha Athar, H., & Herman Mulyono, L. E. (2023). PENGARUH SERTIFIKASI HALAL, ENDORSEMET, DAN KUALITAS PRODUK TERHADAPKEPUTUSAN PEMBELIAN IPRODUK KOSMETIK WARDAH DI KOTA MATARAM . Jurnal Magister Manajemen, 12(3), 238–246. https://doi.org/10.29303/jmm.v12i3.798

Issue

Vol. 12 No. 3 (2023): JMM Agustus 2023

Section

Articles

License

Copyright (c) 2023 Dini Putri Tasya, Handry Sudiartha Athar, Lalu Edy Herman Mulyono

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