Effendy, F. and Bakhri, A.S. 2022. ANALYSIS OF THE EFFECT OF USER-GENERATED CONTENT (UCG) INFORMATION FROM SOCIAL MEDIA AND POSITIVE ELECTRONIC WORD OF MOUTH (E-WOM POSITIVE) ON TOURIST VISITING INTENTIONS IN INDONESIA: Keywords: Electronic Word of Mouth (e-Wom); Elaboration Likelihood Model (ELM); Social media; Travel intentions; User-Generated Content (UCG). JMM UNRAM - MASTER OF MANAGEMENT JOURNAL. 11, 4 (Nov. 2022), 321–330. DOI:https://doi.org/10.29303/jmm.v11i4.745.