Ismail, M. Z., Sulhaini, S., & Athar, H. S. (2019). PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP PRODUCT KNOWLEDGE DAN LOYALTY INTENTION PADA NASABAH PT. BANK BNI SYARIAH CABANG MATARAM. JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 8(3), 212–224. https://doi.org/10.29303/jmm.v8i3.443