MURDIYASA, I. W. .; ADRIATI, I. G. A. W. . Pengaruh Brand Coolness, Brand Authenticity, dan Brand Trust Terhadap Keputusan Pembelian Pada Merek Baru Reever Surf di Kuta Selatan. JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, [S. l.], v. 14, n. 3, p. 39–52, 2025. DOI: 10.29303/jmm.v14i3.828. Disponível em: https://jmm.unram.ac.id/index.php/jurnal/article/view/828. Acesso em: 4 dec. 2025.