Windi, A., Wina, N., Intan Astriyana, F. and Alfina, D. (2026) “Trust in Personalized AI, Customer Engagement, and Purchase Decisions among NTB Millennials and Gen Z”, JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 15(2), pp. 109–122. doi: 10.29303/jmm.v15i2.870.