Murdiyasa, I Wayan, and I Gst. Ayu Wirati Adriati. “Pengaruh Brand Coolness, Brand Authenticity, Dan Brand Trust Terhadap Keputusan Pembelian Pada Merek Baru Reever Surf Di Kuta Selatan”. JMM UNRAM - MASTER OF MANAGEMENT JOURNAL 14, no. 3 (September 29, 2025): 39–52. Accessed December 4, 2025. https://jmm.unram.ac.id/index.php/jurnal/article/view/828.