JMM UNRAM - MASTER OF MANAGEMENT JOURNAL

Integration of Business Strategy and Human Resource Planning at BAZNAS of West Nusa Tenggara Province

Iin Santika Agustini — 2026-05-29

Modern organizational management models position human resources as
the strategic element that determines the success of institutional direction
and objective implementation. The classical assumption that organizational
performance improvement relies solely on formal structure and systems is
no longer adequate to explain the complexity of zakat management in the
digital era. The integration of Human Resource Planning, Strategic
Human Resource Management, and Knowledge Management provides a
more comprehensive framework for understanding the relationship among
competency, performance, and institutional strategy effectiveness. In the
context of BAZNAS (National Zakat Agency) of West Nusa Tenggara
Province, changes in the external environment, demands for public
transparency, and the acceleration of digitalization affirm the importance of
strengthening HR capacity through knowledgeâ€“performance mapping,
talent development based on strategic needs, and optimization of
institutional knowledge. Zakat digitalization programs, mustahik
empowerment innovations, and cross-sectoral collaboration demonstrate
that HR quality directly impacts the success of organizational
transformation. Adaptive HR planning, structured knowledge
management, and aligned organizational strategy create a strong
foundation for enhancing institutional accountability, operational
efficiency, and social impact.

Integration of Business Strategy and Human Resources: Implications for Knowledge Capability and Organizational Performance

Utari Dwina Andarini — 2026-05-29

ABSTARCT

This study conducts a Systematic Literature Review (SLR) to examine how the integration of business strategy and strategic human resource management (SHRM) shapes knowledge capability and organizational performance in the contemporary VUCA environment. Using PRISMA guidelines, twenty empirical articles published between 2009 and 2024 were systematically selected from reputable academic databases such as Scopus, Web of Science, ScienceDirect, PubMed, and SINTA. The review reveals that vertical fit between business strategy and HRM architecture forms the structural foundation for building strong knowledge capability. Strategic HR practices particularly value-based recruitment, future-oriented training, and innovation-enhancing compensationâ€”serve as key mechanisms enabling knowledge acquisition, sharing, and application. The findings highlight that knowledge capability acts as a central mediator linking strategic inputs to performance outcomes, including innovation, process efficiency, resilience, and financial results. Contextual moderators such as environmental dynamism, learning-oriented organizational culture, and resource commitment further strengthen or weaken these causal relationships. This review contributes theoretically by integrating the Resource-Based View, Knowledge-Based View, and Dynamic Capabilities perspectives, and provides practical implications for leaders seeking to design knowledge-driven organizational ecosystems

Keywords: Business Strategy, Innovation, Knowledge Capability, Knowledge Management, Strategic Human Resource Management

Pengaruh Content Marketing, Online Customer Rivew, dan Promosi Terhadap Minat Beli di Homies Cafe

Alfian Thoriq Taufiqi — 2026-05-29

This study aims to analyze the influence of content marketing, online customer reviews, and promotion on consumer purchase intention at Homies Cafe. The research method used is quantitative associative. The research sample consisted of 75 respondents who are consumers of Homies Cafe, selected using a purposive sampling technique. Data was collected through online questionnaires (Google Form). Data analysis techniques included multiple linear regression, validity and reliability tests, and classical assumption tests. The research findings indicate that promotion has a positive and significant influence on purchase intention. However, content marketing and online customer reviews partially do not significantly influence purchase intention. Simultaneously, the three independent variables (content marketing, online customer reviews, and promotion) significantly influence purchase intention with a contribution of 88.4% (Adjusted R Square = 0.884). The main conclusion is that promotion is the most dominant factor influencing purchase intention at Homies Cafe. Meanwhile, content marketing and online customer reviews, although not individually significant, still contribute to the overall model when considered together with promotion.

Pengaruh Influencer dan Brand Trust Terhadap Keputusan Pembelian Skincare Maydooza pada Mahasiswa Universitas Mataram

Rengganis Ratu Ninggrat — 2026-05-29

This study aims to determine the influence of influencers and brand trust on Maydooza skincare purchasing decisions among students of the Faculty of Economics and Business, University of Mataram. The data collection method used a sample survey method with a sample of 100 respondents. The analysis method used multiple linear regression analysis using the Statistical Package for the Social Sciences (SPSS). The results of this study indicate that influencers have a positive and significant influence on purchasing decisions with a calculated t-value for Influencers of 3.204 > 2.262 and Brand Trust has a positive and significant influence on Purchasing Decisions with a calculated t-value of 8.136 > 2.626. The results of this study can be used as a basis for improving purchasing decisions by developing the quality of influencers and brand trust.

Pengaruh Promosi dan Diskon Terhadap Keputusan Pembelian di Marketplace Tiktok Shop

Alban Djordy — 2026-05-29

This study aims to determine the effect of promotions and discounts on purchasing decisions in the TikTok Shop marketplace. The type of research used is associative causal research with a quantitative approach. The sample size used in this study is 96 people, with data collected through a questionnaire method and determined using a nonprobability sampling technique with purposive sampling. The data collection technique involves first observing the object being studied, then administering a questionnaire to participants based on the criteria of individuals who have made transactions on the TikTok Shop marketplace in Mataram. The analysis tool used is Multiple Linear Regression Analysis, with the SPSS 16 for Windows program. The data analysis results show that; (1) promotions have a positive and significant effect on purchasing decisions, and (2) discounts have a positive and significant effect on purchasing decisions.