JMM UNRAM - MASTER OF MANAGEMENT JOURNAL

TEKNIK MANAJEMEN SUMBER DAYA MANUSIA YANG EFEKTIF DI ERA BISNIS MODERN UNTUK MENINGKATKAN KINERJA PEGAWAI

I Gusti Ayu Wirati Adriati — 2024-06-03

The objective of this study is to enhance employee performance by investigating efficient human resource management (HR) tactics within the dynamic framework of the worldwide corporate environment. This study employs a case study methodology and qualitative techniques. The population of the research includes all employees in the specific organization, with a sample consisting of individuals with varying levels of experience in HR management. Document review, direct observation, and in-depth interviews are examples of research instruments. The findings of the study demonstrate that thorough hiring and selection provide a strong basis for long-term productivity, and ongoing training and development improves workers' ability to adjust to changing work conditions. A transparent and productive work environment is produced by effective communication, and a work culture that emphasizes growth and higher success and improves employee performance is created by providing constructive feedback. Increased productivity, a healthy work-life balance, motivation, engagement, career development, and efficient performance management are all impacted by HR management methods on employee performance. Through the identification of critical variables influencing employee performance and the development of corresponding strategies, this research offers businesses direction and suggestions for navigating the intricacies of the contemporary business environment and achieving sustained success

PENGARUH STORE ATMOSPHERE DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING

Ketut Elly Sutrisni — 2024-06-03

The purchase decision is the ultimate goal of establishing a business to be able to dominate the market and benefit from the business. The purchase decision itself is influenced by several factors, including store atmosphere, quality service and buying interest. The purpose of this study was to determine the factors of purchasing decision determinants based on consumer perception at Nook Restaurant Kerobokan. This research was conducted at Nook Restaurant Kerobokan located at Jalan Umalas 1, Gang Nook No.1, Kerobokan Kelod, by distributing as many as 100 questionnaires to Nook Restaurant Kerobokan consumers. This research is quantitative research with data collection using questionnaire distribution method. The results of this study show that store atmosphere has a positive effect on buying interest, but does not affect purchasing decisions. Furthermore, service quality has a positive effect on purchasing decisions and buying interest. The results of the intervening effect study show that buying interest has a positive influence or strengthens the relationship between variable store atmosphere and quality service on consumer purchasing decisions at Nook Restaurant

APAKAH MINAT BELI KONSUMEN DAPAT MENUNJANG KEPUTUSAN PEMBELIAN MELALUI SERVICE QUALITY?

Made Ermawan Yoga Antara — 2024-06-03

Purchasing decisions are the ultimate goal of establishing a business to be able to dominate the market and gain profits from the business. Purchasing decisions themselves are influenced by several factors, including store atmosphere, quality service and buying interest. The purpose of this research is to determine the determining factors for purchasing decisions based on consumer perceptions at Tenun Endek Tinizhop. This research was conducted at Tenun Endek Tinizhop which is located on Jalan Kembang Matahari I Denpasar Bali, by distributing 200 questionnaires to Tenun Endek Tinizhop consumers. This research is quantitative research with data collection using the questionnaire method. Research findings show that purchasing interest and purchasing decisions are significantly positively influenced by store atmosphere. Furthermore, purchasing decisions and purchasing interest are influenced by service quality in a significantly positive way. The results of the mediation test show that the relationship between store atmosphere and service quality on consumer purchasing decisions at Tenun Endek Tinizhop is significantly mediated by purchase interest.

This research is quantitative research with data collection using the questionnaire method. The results of this research show that store atmosphere has a significant positive effect on purchasing interest and purchasing decisions. Furthermore, service quality has a significant positive effect on purchasing decisions and purchasing interest. The results of the mediation effects research show that purchase interest has a significant influence or strengthens the relationship between store atmosphere and quality service on consumer purchasing decisions at Tenun Endek Tinizhop

PENGARUH MANAJEMEN LABA DAN RASIO KEUANGAN PERUSAHAAN TERHADAP NILAI PERINGKAT OBLIGASI

Elivia Novela Sari — 2024-06-03

This research aims to analyze the influence of earnings management and financial ratios on bond rating values (Study of companies listed on the Indonesian Stock Exchange for the 2022 period). This type of research is associative research. The population in this study were 44 financial companies that issued bonds. Sampling in this study used a purposive sampling method with certain criteria, namely 44 bond issuing companies. The research variables in this study use Earnings Management proxied by Estimated Management Accruals (EDAit) and Solvency Ratio proxied by Debt to Equity Ratio (DER) and Activity Ratio proxied by Total Asset Turnover (TAT) as an independent variable, and Bond Rating Value as a variable dependent. The analysis method in this research uses Logistic Regression analysis techniques. The results of this research show that Earnings Management (EDAit) has no effect on the Bond Rating Value, the Solvency Ratio (DER) has a positive and significant effect on the Bond Rating Value, and the Activity Ratio (TAT) has no effect on the Bond Rating Value.

THE INFLUENCE OF PROMOTIONS AND FLASH SALE ON THE DECISION TO USE THE SHOPEE APPLICATION IN MATARAM CITY

Yuni Dwi Yanti — 2024-06-03

The aim of this research is to determine the significance of the influence of promotions and flash sales on decisions to use the Shopee application. The population of this research is Mataram city residents who have shopped on the Shopee application at least 1-3 times. The type of research used is quantitative research with a causal associative approach. Data collection techniques and tools use questionnaires distributed online. This research was located in Mataram City and the research population used a sample of 100 respondents. Using non-probability and purposive sampling techniques. The research results show that promotion has a positive and significant effect on the decision to use the Shopee application in the city of Mataram. Flash sales have a positive and significant effect on the decision to use the Shopee application in the city of Mataram.