JMM UNRAM - MASTER OF MANAGEMENT JOURNAL

PENGARUH CITRA MEREK PADA KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KALANGAN GEN-Z KOTA MATARAM DENGAN GAYA HIDUP SEBAGAI VARIABEL INTERVERNING

Frilia Anisa Tamima, Rusminah Rusminah, Lalu Adi Permadi — Wed, 28 Feb 2024 00:00:00 +0000

Penelitian ini bertujuan untuk mengetahui gaya hidup dalam memediasi pengaruh citra merek terhadap keputusan penggunaan pembelian produk iPhone di Kalangan Gen-Z Kota Mataram. Populasi dalam penelitian ini adalah penduduk di Kota Mataram yang termasuk dalam generasi Z yaitu generasi kelahiran tahun 1996-2012 yang menggunakan iPhone, sedangkan sampel dari penelitian ini sebanyak 100 pengguna iPhone dengan menggunakan Teknik pengambilan purposive sampling. Jenis penelitian ini merupakan penelitian asosiatif. Pengolahan data pada penelitian ini menggunakan SPSS 26.0 for Windows, dimana dilakukan uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi causal step ,uji sobel, uji signifikansi (uji t) dan uji koefisien determinasi (R2 ). Berdasarkan hasil penelitian menunjukkan bahwa : Citra merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, gaya hidup memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, citra merek memiliki pengaruh positif dan signifikan terhadap gaya hidup, citra merek memiliki pengaruh positif dan tidak signifikan terhadap keputusan pembelian yang dimediasi oleh gaya hidup.

This research aims to determine lifestyle in mediating the influence of brand image on the decision to purchase iPhone products among Gen-Z in Mataram City. The population in this study were residents in the city of Mataram who belonged to generation Z, namely the generation born in 1996-2012 who used iPhones, while the sample from this study was 100 iPhone users using purposive sampling techniques. This type of research is associative research. Data processing in this study used SPSS 26.0 for Windows, which tested the validity tests, reliability tests, classical assumption tests, causal step regression tests, Sobel tests, significance tests (t tests) and coefficient of determination tests (R2) were carried out. Based on the research results, it shows that: Brand image has a positive and significant influence on purchasing decisions, lifestyle has a positive and significant influence on purchasing decisions, brand image has a positive and significant influence on lifestyle, Brand image has a positive and insignificant influence on purchasing decisions which is mediated by lifestyle.

DETERMINAN TURNOVER INTENTION: STUDI KARYAWAN NON PEGAWAI NEGERI SIPIL DI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM

Raditya Razindra Abimanyu, Mukmin Suryatni, Siti Nurmayanti — Wed, 28 Feb 2024 00:00:00 +0000

This study examines the relationship between non-civil servant employees' intention to leave the Faculty of Economics and Business at the University of Mataram and job stress, organizational commitment, job satisfaction, and social support. Explanatory research is the kind of study that is employed. 75 non-civil servant employees of the University of Mataram's Faculty of Economics and Business were surveyed as part of the data collection process. PLS-SEM is the analytical tool employed. The analysis's findings indicate that: (1). job stress positively and significantly influences non-civil servant employees at the Unram Faculty of Economics and Business' intention to leave (2). The intention of non-civil servant employees at the University of Economics and Business to leave has a strong correlation with organizational commitment (3). The intention of non-civil servant employees at the Unram Faculty of Economics and Business to leave has no discernible relationship with job satisfaction (4). The intention of non-civil servant employees at the Unram Faculty of Economics and Business to leave has no discernible impact when it comes to social support

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, MOTIVASI KERJA, DAN OCB TERHADAP KINERJA KARYAWAN PT. NARMADA AWET MUDA

Rahmat Suharja, Agusdin Agusdin — Wed, 28 Feb 2024 00:00:00 +0000

This research aims to analyze the Influence of Transformational Leadership, Work Motivation, and Organizational Citizenship Behavior on Employee Performance at PT. Narmada Awet Muda. The type of research used is associative-causal. Data collection method involves a survey by distributing questionnaires to respondents. The data analysis technique used is multiple linear regression with SPSS 21. The sampling method employs proportionate random sampling, resulting in a sample size of 80 individuals from a total population of 399. The analysis results indicate that: Transformational Leadership has a positive and significant effect on employee performance. Work Motivation has a significant influence on employee performance. Organizational Citizenship Behavior does not have a significant effect on employee performance. Transformational Leadership has a positive and significant influence on Organizational Citizenship Behavior. Work Motivation has a positive and significant influence on Organizational Citizenship Behavior. The research recommends that the company provides training to enhance intellectual stimulation for employees, listens to the ideas and suggestions of employees, treats all employees equally, acknowledges and rewards employees for their work, encourages employee participation in organizational meetings, and motivates employees to improve time efficiency in completing tasks.

ANALISIS INITIAL PUBLIC OFFERING UNDERPRICING DAN KINERJA SAHAM PADA SEKTOR TEKNOLOGI DI BURSA EFEK INDONESIA

Nida Shaffitry Hafidz, Nur Aida Arifah Tara — Wed, 28 Feb 2024 00:00:00 +0000

This research aims to test the Initial Public Offering (IPO) Underpricing and Stock Performance on the Stock Listing Board of Technology Sector Companies listed on the Indonesia Stock Exchange. The type of research used in this study is comparative research. The data collection method used is a survey sample with secondary data sources in the form of quantitative data processed using a paired sample t-test to test the difference in stock returns 5 days and 1 year after the IPO on the main listing board and using the Wilcoxon signed ranks test to test the difference in stock returns 5 days and 1 year after the IPO on the development, acceleration, and new economy listing boards with a sample of 27 technology sector companies. The research results indicate differences in stock returns 5 days after IPO on the main and development listing boards, while no differences were found on the acceleration and new economy listing boards. Furthermore, there were no differences in stock returns 1 year after IPO on the main, development, acceleration, and new economy listing boards.

Penelitian ini bertujuan untuk menguji Initial Public Offering (IPO) Underpricing dan Kinerja Saham Terhadap Papan Pencatatan Saham Pada Perusahaan Sektor Teknologi yang terdaftar di Bursa Efek Indonesia. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian komparatif. Metode pengumpulan data yang digunakan adalah sampel survey dengan sumber data sekunder berupa data kuantitatif yang diolah menggunakan uji paired sample t-test untuk menguji perbedaan return saham 5 hari dan 1 tahun setelah IPO pada papan pencatatan utama dan menggunakan uji wilcoxon signed ranks test untuk menguji perbedaan return saham 5 hari dan 1 tahun setelah IPO pada papan pencatatan pengembangan, akselarasi dan ekonomi baru dengan sampel sebanyak 27 perusahaan sektor teknologi. Hasil penelitian menunjukkan bahwa terdapat perbedaan return saham 5 hari setelah IPO pada papan pencatatan utama dan pengembangan, sedangkan pada papan pencatatan akselarasi dan ekonomi baru tidak terdapat perbedaan return saham 5 hari setelah IPO dan tidak terdapat perbedaan return saham 1 tahun setelah IPO pada papan pencatatan utama, pengembangan, akselarasi dan ekonomi baru

EFEK MODERASI KEBIJAKAN DIVIDEN PADA PENGARUH KINERJA KEUANGAN TERHADAP HARGA SAHAM PERUSAHAAN INDEKS LQ45 YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2022

Kanita Amelia Rahmayanti, Laila Wardani, Burhanudin Burhanudin — Wed, 28 Feb 2024 00:00:00 +0000

This research aims to test and analyze the moderating effect of dividend policy on the influence of the Current Ratio (CR), Debt to Equity Ratio (DER), and Return On Equity (ROE) on the share prices of LQ45 Index companies listed on the Indonesian Stock Exchange for the 2018-2022 period. This type of research is causal associative research (cause and effect) with a data collection method, namely a sample survey. Sampling in this study used a purposive sampling technique with certain criteria to obtain a sample of 15 companies with a research period from 2018-2022. The data analysis method used to solve the problems in this research is panel data regression analysis with the help of the EViews 12 program. The results of the research show that Current Ratio (CR) has a positive and not significant effect on stock prices, Debt to Equity Ratio (DER) has a negative and not significant effect on stock prices, Return On Equity (ROE) has a positive and significant effect on stock prices, Dividend Payout Ratio (DPR) is unable to moderate the influence of Current Ratio (CR) on stock prices, Dividend Payout Ratio (DPR) is able to moderate the influence of Debt on Equity Ratio (DER) on share prices, and Dividend Payout Ratio (DPR) are unable to moderate the influence of Return On Equity (ROE) on share prices.

PENGARUH STRUKTUR MODAL DAN PROFITABILITAS TERHADAP RETURN SAHAM STUDI PADA PERUSAHAAN SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA 2019-2022

Tia Pebrianti Santia, Siti Aisyah Hidayati — Wed, 28 Feb 2024 00:00:00 +0000

The purpose of this study was to examine the effect of Capital Structure and Profitability on Stock Returns in food and beverage companies listed on the Indonesia Stock Exchange in 2019 2022.This type of associative research with a quantitative approach. Samples were taken using purposive sampling technique. In this study, the sample consisted of 27 companies from 30 food and beverage companies listed on the Indonesia Stock Exchange in 2019-2022, so the research data analyzed amounted to 108 observations. The panel data analysis method in this research is multiple linear regression analysis using Eviews version 12. The results of this research show that the Debt to Equity Ratio has a positive but significant effect on stock returns. Meanwhile, Return On Asset shows that it has a positive and insignificant effect on stock returns. For further research, it is hoped that researchers can expand the scope of research objects to the company sectors on the Indonesian Stock Exchange so that they can add more diverse research variables.

PENGARUH KARAKTER KEWIRAUSAHAAN, DIGITAL MARKETING DAN E-COMMERCE TERHADAP PENINGKATAN KINERJA PEMASARAN UMKM SEKTOR KULINER DI BULELENG

Kadek Agus Hendriawan Kadek, Trianasari , Ni Luh Wayan Sayang Telagawati — Wed, 28 Feb 2024 00:00:00 +0000

This research aims to analyze the influence of entrepreneurial character, the use of digital marketing and e-commerce on improving marketing performance in Micro, Small and Medium Enterprises (MSMEs) in the culinary sector in Buleleng Regency. The research method used was a survey by distributing questionnaires to owners of culinary MSMEs operating in the area. The collected data was analyzed using statistical regression techniques to determine the relationship and impact of the variables studied. It is hoped that the results of this research will provide a deeper understanding of the role of entrepreneurial character, digital marketing and e-commerce in improving the marketing performance of culinary MSMEs in Buleleng. The practical implications of the findings of this research can provide guidance for business actors to optimize their entrepreneurial character, increase the use of digital marketing, and integrate e-commerce as a strategy to improve marketing performance. It is hoped that the results of this research can become the basis for government policies and strategies for developing MSMEs in the culinary sector to encourage local economic growth

PENGARUH PRODUK DOMESTIK REGIONAL BRUTO (PDRB), INVESTASI, JUMLAH PENDUDUK, DAN INFLASI TERHADAP PENDAPATAN ASLI DAERAH PROVINSI NTB TAHUN 2010-2022

Ni Nengah Winda Naraswari, Abdul Manan, Eka Agustiani — Wed, 28 Feb 2024 00:00:00 +0000