ANALYSIS OF THE EFFECT OF USER-GENERATED CONTENT (UCG) INFORMATION FROM SOCIAL MEDIA AND POSITIVE ELECTRONIC WORD OF MOUTH (E-WOM POSITIVE) ON TOURIST VISITING INTENTIONS IN INDONESIA
Keywords: Electronic Word of Mouth (e-Wom); Elaboration Likelihood Model (ELM); Social media; Travel intentions; User-Generated Content (UCG)
DOI:
10.29303/jmm.v11i4.745Published:
2022-11-11Issue:
Vol. 11 No. 4 (2022): JMM November 2022Articles
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How to Cite
Effendy, F., & Bakhri, A. S. (2022). ANALYSIS OF THE EFFECT OF USER-GENERATED CONTENT (UCG) INFORMATION FROM SOCIAL MEDIA AND POSITIVE ELECTRONIC WORD OF MOUTH (E-WOM POSITIVE) ON TOURIST VISITING INTENTIONS IN INDONESIA: Keywords: Electronic Word of Mouth (e-Wom); Elaboration Likelihood Model (ELM); Social media; Travel intentions; User-Generated Content (UCG). JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 11(4), 321–330. https://doi.org/10.29303/jmm.v11i4.745