FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN INVESTASI INVESTOR INDIVIDU DI KOTA MATARAM

Authors

  • G A Sri Oktaryani University of Mataram
  • Siti Sofiyah Abdul Manan University of Mataram

DOI:

https://doi.org/10.29303/jmm.v9i4.584

Abstract

This study is aimed to identify the factors that influence investment decision making by individual investors in the city of Mataram. Due to the importance of investment decision for individual investor, various factors surely are taken into consideration before deciding into some kind of invesment transaction. Survey is conducted on 100 people from different age groups and professions in the city of Mataram. Most of the respondents choose to invest in asset such as real estate and gold, only a few of them choose market securities as investment. The results of the factor analysis show that there are five factors which affect investment decisions of individual investors in the city Mataram, namely financial literacy, advice and protection, future needs, time duration of investment, and risk and return.

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Published

2020-11-05

How to Cite

Oktaryani, G. A. S., & Abdul Manan, S. S. (2020). FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN INVESTASI INVESTOR INDIVIDU DI KOTA MATARAM. Jurnal Magister Manajemen, 9(4), 341–352. https://doi.org/10.29303/jmm.v9i4.584

Issue

Vol. 9 No. 4 (2020): JMM November 2020

Section

Articles

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