PERAN EMOTIONAL BONDING DALAM MEMEDIASI HUBUNGAN CITRA DESTINASI WISATA DAN TINGKAT KEPUASAN TERHADAP LOYALITAS WISATAWAN YANG BERKUNJUNG KE WISATA PARALAYANG TOROK AIK BELEQ

Abstract

This study aims to provide an understanding of the role of emotional bonding in mediating the influence of destination image and satisfaction level on tourist loyalty. Data collection is done by quizzing respondents, namely pilots registered with FASI NTB using quantitative methods. The results of this study prove that the image of the destination and the level of satisfaction affect the loyalty of tourists, the image of the destination and the level of satisfaction affects emotional bonding and emotional bonding mediating the influence of the image of the destination and the level of satisfaction to the loyalty of tourists. The Government of West Nusa Tenggara and the organization FASI NTB and the community around paragliding tourism Torok Aik Beleq are advised to hold continuous sports tourism every year to attract tourists to visit the destination.