PENERAPAN ANALISIS KONTEN KUALITATIF PADA STUDI REVISIT INTENTION WISATAWAN MUSLIM KE LOMBOK DALAM KONTEKS PARIWISATA HALAL
Authors
Dhanny Safitri , Akhmad Saufi , Dwi Putra Buana SaktiDOI:
10.29303/jmm.v11i4.740Published:
2022-10-28Issue:
Vol. 11 No. 4 (2022): JMM November 2022Articles
Downloads
How to Cite
Abstract
Content analysis is one of the data analysis methods in qualitative research which can be applied in various fields of study. This method is known for its advantages and flexibility in analyzing various text data. By using content analysis, especially the inductive approach, this article tries to explain how to conduct and apply a qualitative content analysis to research issues that is still fragmented, such as investigating the factors of Muslim tourists' revisit intention to Lombok in the context of halal tourism. The main stages described in this paper are: open coding, recontextualization, and categorization and compilation. In addition, this article also explained how to present and interpret the data that has been analyzed. It is hoped that the explanation of this article can help other researchers who want to use inductive qualitative content analysis in the field of management and/or tourism studies, or other studies where the topics researched are still limited or fragmented.References
Al-Ansi, A., & Han, H. (2019). Role of halal-friendly destination performances, value, satisfaction, and trust in generating destination image and loyalty. Journal of Destination Marketing & Management 13, 51-60. doi:10.1016/j.jdmm.2019.05.007
Alegre, J., & Juaneda, C. (2006). Destination loyalty: consumers’ economic behavior. Annals of Tourism Research 33(3), 684-706. doi:10.1016/j.annals.2006.03.014
Assaker, G., Vinzi, V. E., & O'Connor, P. (2011). Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model. Tourism Management 32(4), 890-901. doi:10.1016/j.tourman.2010.08.004
Baker, D., & Crompton, J. (2000). Quality, Satisfaction and Behavioral Intentions. Annals of Tourism Research 27(3), 785-804. doi:10.1016/S0160-7383(99)00108-5
Battour, M. M., Ismail, M. N., & Battor, M. (2010). Towards a halal tourism market. Tourism Analysis 15(4), 461-470. doi:10.3727/108354210X12864727453304
Battour, M., Battor, M., & Bhatti, M. A. (2013). Islamic Attributes of Destination: Construct Development and Measurement Validation, and Their Impact on Tourist Satisfaction. International Journal of Tourism Research, 556-564. doi:10.1002/jtr.1947
Battour, M., Ismail, N., & Battor, M. (2011). The Impact of Destination Attributes on Muslim Tourist's Choice. International Journal of Tourism Research, 527-540. doi:doi.org/10.1002/jtr.824
Bengtsson, M. (2016). How to plan and perform a qualitative study using content analysis. NursingPlus Open 2, 8-14. doi:10.1016/j.npls.2016.01.001
Bogan, E., & Sariisık, M. (2019). Halal tourism: conceptual and practical challenges. Journal of Islamic Marketing 10(1), 87-96. doi:10.1108/JIMA-06-2017-0066
BPS NTB. (2017, November 15). Persentase Penduduk Menurut Kabupaten/Kota dan Agama yang Dianut di Provinsi Nusa Tenggara Barat 2016. Diambil kembali dari Badan Pusat Statistik Provinsi Nusa Tenggara Barat: https://ntb.bps.go.id/statictable/2017/11/15/189/persentase-penduduk-menurut-kabupaten-kota-dan-agama-yang-dianut-di-provinsi-nusa-tenggara-barat-2016.html
Bryman, A. (2012). Social Research Methods 4th Edition. New York: Oxford University Press Inc,.
Camprubí, R., & Coromina, L. (2016). Content analysis in tourism research. Tourism Management Perspectives 18, 134-140. doi:10.1016/j.tmp.2016.03.002
Chanin, O., Sriprasert, P., Rahman, H. A., & Don, M. S. (2015). Guidelines on Halal Tourism Management in the Andaman Sea Coast of Thailand. Journal of Economics, Business and Management 3(8), 791-794.
Cho, J. Y., & Lee, E.-H. (2014). Reducing Confusion about Grounded Theory and Qualitative Content Analysis: Similarities and Differences. The Qualitative Report, 19(32), 1-20. doi:10.46743/2160-3715/2014.1028
Cohen, L., Manion, L., & Morrison, K. (2007). Research Methods in Education 6th Ed. New York: Routledge.
Cole, S. T., & Scott, D. (2004). Examining the Mediating Role of Experience Quality in a Model of Tourist Experiences. Journal of Travel and Tourism Marketing 16 (1), 79-90. doi:10.1300/J073v16n01_08
Desilver, D., & Masci, D. (2017, January 31). Pew Reserach Center. Diambil kembali dari World’s Muslim population more widespread than you might think: https://www.pewresearch.org/fact-tank/2017/01/31/worlds-muslim-population-more-widespread-than-you-might-think/
Diamant, J. (2019, April 1). Pew Research Center. Diambil kembali dari The countries with the 10 largest Christian populations and the 10 largest Muslim populations: https://www.pewresearch.org/fact-tank/2019/04/01/the-countries-with-the-10-largest-christian-populations-and-the-10-largest-muslim-populations/
Duman, T. (2012). The Value of Islamic Tourism : Perspectives from the Turkish Experience. Islam and Civilisational Renewal, 718-739.
El-Gohary, H. (2016). Halal tourism, is it really Halal? Tourism Management Perspectives Vol. 19, 124–130. doi:10.1016/j.tmp.2015.12.013
Elo, S., Kääriäinen, M., Kanste, O., Pölkki, T., Utriainen, K., & Kyngäs, H. (2014). Qualitative Content Analysis: A Focus on Trustworthiness. Sage Open 4(1), 1-10. doi:10.1177/2158244014522633
Forman, J., & Damschroder, L. (2015). Qualitative Content Analysis. Empirical Methods for Bioethics: A Primer., 39-62. doi:10.1016/S1479-3709(07)11003-7
GMTI. (2019). Mastercard-CresentRating Global Muslim Travel Index 2019. Global Muslim Travel Index (GMTI). doi:https://www.crescentrating.com/download/thankyou.html?file=hJGfOCBy_20190406_MC-CR_GMTI_2019_Interactive.pdf
Han, H., & Ryu, K. (2007). Moderating role of personal characteristics in forming restaurant. Journal of Hospitality and Leisure Marketing, 15(4), 25-54. doi:10.1300/J150v15n04_03
Hsieh, H.-F., & Shannon, S. E. (2005). Three Approaches to Qualitative Content Analysis. Qualitative Health Research, 15(9), 1277-1288. doi:10.1177/1049732305276687
Hui, T. K., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management 28(4), 965–975. doi:10.1016/j.tourman.2006.08.008
Jia, X., & Chaozhi, Z. (2020). “Halal tourism”: is it the same trend in non-Islamic destinations with Islamic destinations? Asia Pacific Journal of Tourism Research 25(2), 189-204. doi:10.1080/10941665.2019.1687535
Junarta, H., Nuryakin, & Fatmawati, I. (2021). The Influence of Heritage Image, Destination Image, and Experiential Quality on Behavioural Intentions of Foreign Tourists. Jurnal Dinamika Manajemen, 12(1), 29-40. doi:10.15294/jdm.v10i1.17359
Kemenparekraf/Baparekraf RI. (2021, Agustus 14). Potensi Pengembangan Wisata Halal di Indonesia. Diambil kembali dari Kemenparekraf/Baparekraf RI: https://kemenparekraf.go.id/ragam-pariwisata/Potensi-Pengembangan-Wisata-Halal-di-Indonesia-
Kessler, K. (2015). Conceptualizing mosque tourism: A central feature of Islamic and religious tourism. International Journal of Religious Tourism and Pilgrimage 3(2), 11-32. doi:10.21427/D7RB0G
Khasawneh, M. S., & Alfandi, A. M. (2019). Determining behaviour intentions from the overall destination image and risk perception. Tourism and Hospitality Management 25(2), 355-375. doi:10.20867/thm.25.2.6
Khoiriati, S. D., Suharko, Krisnajaya, I. m., & Dinarto, D. (2018). Debating Halal Tourism Between Values and Branding: A Case Study of Lombok, Indonesia. The 1st International Conference on South East Asia Studies (ICSEAS). Badan Penerbit dan Publikasi Universitas Gadjah Mada. doi:10.18502/kss.v3i5.2352
Kim, S.-H., Holland, S., & Han, H.-S. (2013). A structural model for examining how destination image, perceived value, and service quality affect destination loyalty: a case study of Orlando. International Journal of Tourism Research 15(4), 313-328. doi:10.1002/jtr.1877
Koran Sindo. (2015, April 27). 13 Provinsi Siap Jadi Tujuan Wisata Syariah. Diambil kembali dari SINDONEWS.com: https://nasional.sindonews.com/berita/994208/162/13-provinsi-siap-jadi-tujuan-wisata-syariah
Kozak, M., & Rimmington, M. (2000). Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination. Journal of Travel Research Vol. 38, 260-269. doi:10.1177/004728750003800308
Li, F., Wen, J., & Ying, T. (2017). The influence of crisis on tourists’ perceived destination image and revisit intention: An exploratory study of Chinese tourists to North Korea. Journal of Destination Marketing & Management 9(3). doi:10.1016/j.jdmm.2017.11.006
Lune, H., & Berg, B. L. (2017). Qualitative Research Methods for the Social Sciences 9th Edition. Harlow: Pearson Education Limited.
Mayring, P. (2000). Qualitative Content Analysis. Forum Qualitative Sozialforschung 1(2). doi:https://www.researchgate.net/publication/215666096_Qualitative_Content_Analysis
Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches 7th Ed. Harlow: Pearson Education Limited.
Nugroho, M., & Suteja, I. (2018). Eksplorasi Potensi Pulau Lombok sebagai Destinasi Wisata Halal di Nusa Tenggara Barat. Media Bina Ilmiah 13(7), 1337-1342.
Quintal, V., & Polczynski, A. (2010). Factors influencing tourists' revisit intentions. Asia Pacific Journal of Marketing and Logistics 22(4), 554 - 578. doi:10.1108/13555851011090565
Rahmawati, R., Oktora, K., Ratnasari, S. L., Ramadania, R., & Darma, D. C. (2021). Is it true that lombok deserves to be a halal tourist destination in the world? a perception of domestic tourists. GeoJournal of Tourism and Geosites, 34(1), 94-101. doi:10.30892/gtg.34113-62
Ramadhani, S. A., & Mochklas, M. (2019). Effect of Destination Image and Subjective Norm on the Intention to Visit Lombok Island Indonesia as the Best World Halal Tourism Destination. Muhammadiyah International Journal of Economics and Business 2 (2), 161-169.
Rhama, B. (2021). The halal tourism – alternative or mass tourism? Indications of traditional mass tourism on crescent rating guidelines on halal tourism. Journal of Islamic Marketing. doi:10.1108/JIMA-07-2020-0199
Sulhaini, Saufi, A., & Rusdan. (2015). Developing Halal Tourist Destination: Investigating Lombok’s Potentials from Destination Marketing Perspective. Dalam A. Saufi, I. Andilolo, N. Othman, & A. Lew (Penyunt.), Balancing Development and Sustainability in Tourism Destinations: Proceedings of the Tourism Outlook Conference 2015 (hal. 67-78). Singapore: Springer. doi:10.1007/978-981-10-1718-6_8
Um, S., Chon, K., & Ro, Y. (2006). Atntecedents of Revisit Intention. Annals of Tourism Research 33(4), 1141-1158.
Vargas-Sánchez, A., & Moral-Moral, M. (2019). Halal tourism: state of the art. Tourism Review 74(3), 385-399. doi:10.1108/TR-01-2018-0015
Vargas-Sánchez, V.-S., & Moral-Moral, M. (2020). Halal tourism: literature review and experts’ view. Journal of Islamic Marketing 11(3), 549-569. doi:10.1108/JIMA-04-2017-0039
Vitouladiti, O. (2014). Content Analysis as a Research Tool for Marketing, M anagement and Development Str ategies in Tourism. Procedia Economics and Finance 9, 278-287. doi:10.1016/S2212-5671(14)00029-X
Wahyudi, E. (2019, November 16). Ini 5 Destinasi Prioritas Wisata Halal, Bukan Toba dan Bali. Diambil kembali dari Tempo.co: https://bisnis.tempo.co/read/1272879/ini-5-destinasi-prioritas-wisata-halal-bukan-toba-dan-bali
Wang, D. (2004). Tourist behaviour and repeat visitation to Hong Kong. Tourism Geographies 6(1), 99-118. doi:10.1080/14616680320001722355
Wheeler, D. R. (1988). CONTENT ANALYSIS: AN ANALYTICAL TECHNIQUE FOR INTERNATIONAL MARKETING. International Marketing Review, 5(4), 34-40. doi:10.1108/eb008363
Yuliviona, R., Alias, Z., Abdullah, M., & Azliyanti, E. (2019). THE RELATIONSHIP OF HALAL TOURISM, ISLAMIC ATTRIBUTES, EXPERIENTIAL VALUE, SATISFACTION AND MUSLIM REVISIT INTENTION IN FRAMEWORK: A SYSTEMATIC LITERATURE REVIEW. International Journal of Tourism & Hospitality Reviews 6(1), 50-57. doi:10.18510/ijthr.2019.614
Zhang, H., Wu, Y., & Buhalis, D. (2018). A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing & Management 8, 326-336. doi:10.1016/j.jdmm.2017.06.004
Author Biographies
Akhmad Saufi, Universitas Mataram
Dwi Putra Buana Sakti, Universitas Mataram
License
Copyright (c) 2022 Dhanny Safitri, Akhmad Saufi, Dwi Putra Buana Sakti
This work is licensed under a Creative Commons Attribution 4.0 International License.
