Vol. 13 No. 1 (2024): JMM Februari 2024
Articles
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PENGARUH CITRA MEREK PADA KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KALANGAN GEN-Z KOTA MATARAM DENGAN GAYA HIDUP SEBAGAI VARIABEL INTERVERNING The Influence of Brand Image on iPhone Product Purchasing Decisions Among Gen-Z in Mataram City with Lifestyle as an Interverning Variable
https://doi.org/10.29303/jmm.v13i1.804 | Abstract views: 701 | PDF downloads: 556 -
DETERMINAN TURNOVER INTENTION: STUDI KARYAWAN NON PEGAWAI NEGERI SIPIL DI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM
https://doi.org/10.29303/jmm.v13i1.800 | Abstract views: 265 | PDF downloads: 280 -
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, MOTIVASI KERJA, DAN OCB TERHADAP KINERJA KARYAWAN PT. NARMADA AWET MUDA
https://doi.org/10.29303/jmm.v13i1.803 | Abstract views: 221 | PDF downloads: 340 -
ANALISIS INITIAL PUBLIC OFFERING UNDERPRICING DAN KINERJA SAHAM PADA SEKTOR TEKNOLOGI DI BURSA EFEK INDONESIA
https://doi.org/10.29303/jmm.v13i1.807 | Abstract views: 355 | PDF downloads: 561 -
PENGARUH KARAKTER KEWIRAUSAHAAN, DIGITAL MARKETING DAN E-COMMERCE TERHADAP PENINGKATAN KINERJA PEMASARAN UMKM SEKTOR KULINER DI BULELENG
https://doi.org/10.29303/jmm.v13i1.806 | Abstract views: 633 | PDF downloads: 481