STRATEGI PENGEMBANGAN DAN PEMASARAN DESA WISATA SUKARARA YANG TERINTEGRASI DI KECAMATAN JONGGAT KABUPATEN LOMBOK TENGAH
DOI:
https://doi.org/10.29303/jmm.v6i2.241Abstract
This research is aimed to design the accurate strategy to be implemented in integrated Sukarara Tourism village development and marketing according to the village environment condition and to identify which strategy that has to be prioritized by the government and local participants. Data that used in the research are primary and secondary data. Primary data were mainly obtained by interviewing the local stakeholder, while secondary data were taken from library study and government data. Result of this research suggested the main strategy that can be implemented in developing and marketing Sukarara tourism village are develop the alternative tourism attraction while still maintain the songket weaving as main appeal of the village by preparing the new design which more interesting to the visitor, prepare the internet promotion, organise the local people as culture tourism guide and arrange the village spatial design.
Downloads
Published
2017-06-08
How to Cite
Permadi, L. A., Widiana, H., HS, R., & Muttaqillah, M. (2017). STRATEGI PENGEMBANGAN DAN PEMASARAN DESA WISATA SUKARARA YANG TERINTEGRASI DI KECAMATAN JONGGAT KABUPATEN LOMBOK TENGAH. JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 6(2). https://doi.org/10.29303/jmm.v6i2.241
Issue
Section
Articles
License
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a CC BY 4.0. This license allows authors to use all articles, data sets, graphics, and appendices in data mining applications, search engines, web sites, blogs, and other platforms by providing an appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in JMM.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
