ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK UNGGULAN SEKTOR MAKANAN KOTA MATARAM (STUDI PADA PRODUK TAHU ABIAN TUBUH)
DOI:
https://doi.org/10.29303/jmm.v9i2.515Abstract
This research is aimed at determining the customers satisfaction towards a superior product of Mataram city, Tahu Abian Tubuh. The reseach is descriptive one which using sample survey method. In order to answer the problem proposed, the analytical tools are IKK model and Cartesius diagram. The first model is to measure a difference between what is desired and what is perceived by customers. The second model is to determine which are the attributes have priority to upgrade. The result of this study shows that customers are satisfied to the attributes of tahu Abian Tubuh. However, the flavor needs to have attention, due to the flavor of Tahu is fastly changed.References
Cahyadi, W. 2007.Kedelai Khasiat dan Teknologi.Jakarta. Bumi Aksara.
Djarwanto dan Subagyo, Pangestu. 2006. Statistik Induktif. Yogyakarta. BPFE UGM.
Guilford, J.P and Fruchter B. 1987.Fundamental Statistik In Psychology and. Education, Fifth Edition. McGraw-Hill. Kogakusha, Ltd.
Ilhamuddin. 2018. Sikap Konsumen Terhadap Produk Tahu Abian Tubuh sebagai produk unggulan sektor makanan Kota Mataram. JMM Universitas Mataram.
Kotler, Phillip dan Kevin L. Keller. 2016. Marketing Management. 16 th Edition. New Jersey. Pearson.
Lapiyodi, Rambat dan Hamdani. 2006. Manajemen Pemasaran Jasa. Jakarta. Salemba Empat.
Nasution. 2004. Manajemen Jasa Terpadu. Jakarta. Ghalia Indonesia.
Nazir, Muh. 2005. Metode Penelitian. Bogor. Ghalia Indonesia.
Nurkandi, Mia. 2009. Anilisis Secara Biokimia Methanyl Yellow pada Tahu yang Beredar di Pasar Kodya Bandung. Prosiding Seminar Nasional Penelitian, Pendidikan dan Penerapan MIPA, Fakultas MIPA, Universitas Negeri Yogyakarta, 16 Mei 2009.
Sugiyono, 2010.Metode Penelitian Bisnis. Bandung. Alfabeta.
Sumarwan, Ujang. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta. Ghalia Indonesia.
Supranto.2011. Pengukuran Tingkat Kepuasan Pelayanan untuk Menaikkan Pangsa Pasar. Jakarta. Rineka Cipta.
Surakhmad.1998. Metode Penelitian Sosial. Bandung.PT. Remadja Rosdakarya.
Tjiptono, Fandy. 2001. Manajemen Jasa. Yogyakarta. Andi Offset.
Wibisono, Dermawan. 2003. Riset Bisnis. Jakarta. PT. Gramedia Pustaka Utama.
Surat Keputusan Walikota Mataram Nomor 526/X/2009 tentang Penetapan Klaster Industri Kecil Unggulan Kota Mataram
www.bps.go.id
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 JMM UNRAM -UNRAM MANAGEMENT REVIEW
This work is licensed under a Creative Commons Attribution 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a CC BY 4.0. This license allows authors to use all articles, data sets, graphics, and appendices in data mining applications, search engines, web sites, blogs, and other platforms by providing an appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in JMM.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
