STRATEGI PENGEMBANGAN INDUSTRI KREATIF SEKTOR KERAJINAN PERHIASAN MUTIARA DI KOTA MATARAM

Authors

  • H M Ilhamuddin FEB UNRAM
  • Rusminah Rusminah FEB UNRAM
  • Hilmiati Hilmiati FEB UNRAM
  • M. Ahyar FEB UNRAM

DOI:

https://doi.org/10.29303/jmm.v7i1.402

Abstract

This study is aimed to find out an alternative strategies of creative industry development of pearl jewelry craft sector in Mataram city. The research uses descriptive research design. The data collected by interview and observation methods which is analyzed by using Internal Factor Analysis (IFE), External Factor Analysis (EFE), and SWOT analysis. The results shows that the internal environment of the industry has a strong position where the strength has a total value of 2.46 compared to the weakness of 0.64. The industry’s position of the outside environment also has strong position where the industry ‘s opportunity has a total value of 1.80 versus threat 1.04. Based on the value of IFE and EFE can be obtained coordinate point in the axis system is 0.91,0.38. The strategy choice is a growth strategy.Keyword: development Strategy, SWOT, creative industry of pearl jewelry

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Published

2018-03-22

How to Cite

Ilhamuddin, H. M., Rusminah, R., Hilmiati, H., & Ahyar, M. (2018). STRATEGI PENGEMBANGAN INDUSTRI KREATIF SEKTOR KERAJINAN PERHIASAN MUTIARA DI KOTA MATARAM. Jurnal Magister Manajemen, 7(1), 58–69. https://doi.org/10.29303/jmm.v7i1.402

Issue

Vol. 7 No. 1 (2018): JMM Maret 2018

Section

Articles

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