PENERAPAN ANALISIS KONTEN PADA PERAN WIRAUSAHAWAN SOSIAL MUDA DALAM UPAYA PENGEMBANGAN PARIWISATA HALAL YANG BERKELANJUTAN

Authors

  • Baiq Nanda Aulia Mataram University
  • Baiq Handayani Rinuastuti Mataram University
  • Akhmad Saufi Mataram University

DOI:

https://doi.org/10.29303/jmm.v9i4a.604

Keywords:

analisis konten, wirausahawan sosial muda, pariwisata halal, pariwisata berkelanjutan.

Abstract

This study aims to see how to conduct an analysis in a phenomenon which is to find the role of young social entrepreneurs in the development of sustainable tourism efforts on the Lombok Island with a content analysis approach. Data collection was carried out through observation, interviews and documentation on young social entrepreneurs on the Lombok Island. The results of the study obtained 3 categories, 8 themes and 16 topics through open and axial coding processes. This study reveals 3 main roles of social entrepreneurs, namely as a stimulator, resource sustainability protector and quality assurance of sustainable halal tourism. This study provides a reference for scientific development in qualitative research methods and a gap for future research.

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Published

2020-12-29

How to Cite

Aulia, B. N., Rinuastuti, B. H., & Saufi, A. (2020). PENERAPAN ANALISIS KONTEN PADA PERAN WIRAUSAHAWAN SOSIAL MUDA DALAM UPAYA PENGEMBANGAN PARIWISATA HALAL YANG BERKELANJUTAN. Jurnal Magister Manajemen, 9(4a), 43–54. https://doi.org/10.29303/jmm.v9i4a.604

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